亚马逊宣布在澳大利亚推出Alexa+，这是对已有八年历史的原始Alexa系统的生成式AI升级版本[1]。新助手基于Amazon Bedrock云基础设施构建，用户可从包括Anthropic和Meta等多家厂商的AI模型中选择[1]。Alexa+具备自然语言理解、个性化学习和智能家居控制等功能[1]。
Alexa+初期向用户免费提供测试机会，正式推出后将采用两种付费模式：独立订阅价格为每月30美元，或通过Amazon Prime会员（每月10美元）包含获取[1]。最新款设备（包括Echo Show 8、Echo Show 11、Echo Dot Max和Echo Studio）的用户将自动获得邀请[1]。
亚马逊表示该产品的竞争优势在于"环境化、免手操作可用性和共享家庭背景"[1]。谷歌已推出Gemini for Home，苹果也计划在今年晚些时候推出生成式AI版本的Siri[1]。
Amazon has introduced Alexa+, an upgraded generative AI-powered version of its voice assistant, in Australia [1]. Built on Amazon Bedrock cloud infrastructure, the new service can draw from multiple AI models, including those from Anthropic and Meta, enabling advanced natural language understanding, personalized learning, and smart home control capabilities [1].
The company is offering early access to Alexa+ at no cost, with plans to charge $30 per month as a standalone subscription or bundle it into Amazon Prime upon full launch [1]. Users of the latest Echo devices—Echo Show 8, Echo Show 11, Echo Dot Max, and Echo Studio—will receive automatic invitations to test the service [1]. Michele Butti highlighted the service's competitive advantages as stemming from "contextual, hands-free availability and shared household context" [1].
The rollout marks an intensification of competition in the generative AI voice assistant market, where Google has already deployed Gemini for Home, and Apple plans to release a generative AI version of Siri later this year [1]. Amazon's upgrade represents a significant evolution for Alexa, which has remained largely unchanged for eight years [1].