深圳盐田区沙头角鱼灯舞艺术服务中心与腾讯QQ签署合作协议，共同探索这一国家级非遗IP的数字化创新与文创产品开发[1]。双方已正式启动产品规划，在尊重非遗文化本真性基础上，结合互联网平台的数字能力，探索线上数字内容与线下文创产品的开发方向[1]。沙头角鱼灯舞是深港两地共同的文化记忆[1]。
作为合作的延伸，中英街今年暑期将开启系列线下活动，包括暑期乐购季、非遗手作体验、版画展览、街区文创上新等内容[1]，让市民有机会亲身体验这一百年非遗文化。
The Shantou Fish Lantern Dance Art Service Center has partnered with Tencent QQ to explore new dimensions of this national intangible cultural heritage [1]. The collaboration agreement marks the beginning of product planning between the two organizations, as they jointly explore the digitalization of this cultural IP and the development of creative products [1]. Working within the framework of preserving the authenticity of the traditional art form, both parties are leveraging internet platform capabilities to introduce the fish lantern dance culture into broader everyday life and digital spaces [1].
The Shantou Fish Lantern Dance holds significance as a shared cultural memory connecting Shenzhen and Hong Kong communities [1]. Under this new partnership, the organizations are charting dual development pathways encompassing both online digital content and offline cultural creative merchandise [1]. Complementing these efforts, Chung Ying Street will launch a series of summer activities, including non-heritage craft experience workshops, printmaking exhibitions, summer shopping season events, and new cultural and creative product launches [1].
