近期,国航、东航、南航、川航等多家航司布局付费定制飞机餐,价格跨度从十几元简餐到三百多元高端料理 1。经济学者盘和林分析称,此举旨在优化餐饮成本结构、丰富旅客选择并打造差异化服务 1。调查显示,旅客购票时票价决策权重占34%,餐食仅占6%,但愿意为优质餐食平均多支付约27美元 1。
中航协表态,付费餐兴起,但经济舱免费餐不会取消 1。舆论担忧免费餐可能隐性缩水 1。对此,盘和林提出四方面约束机制:餐食标准化、成本透明、引入市场化供应链、基础餐管饱付费餐管好 1。
Multiple airlines, including Air China, China Eastern, China Southern, and Sichuan Airlines, have recently introduced paid customized in-flight meal services 1. The prices of these paid meals range from simple meals at over 10 RMB to high-end dishes at more than 300 RMB 1. Economist Pan Helin analyzed that this move aims to optimize catering cost structures, enrich passenger choices, and create differentiated services 1. A survey shows that while ticket price accounts for 34% of passengers' booking decisions and meals account for only 6%, travelers are willing to pay an average of about $27 extra for high-quality in-flight dining 1.
The China Air Transport Association has stated that alongside the rise of paid meals, free meals in economy class will not be canceled 1. However, public concern persists over the possibility of invisible shrinkage in free meals 1. To address this, Pan Helin proposed a four-pronged constraint mechanism: standardizing meals, ensuring cost transparency, introducing market-oriented supply chains, and ensuring basic meals are filling while paid meals are of high quality 1.
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