墨尔本的咖啡文化正在演变。越来越多的咖啡馆打破传统营业模式，通过融合咖啡馆和葡萄酒吧的运营方式，将营业时间延长至晚间，为顾客提供从早餐到夜间饮品的全天候服务[1]。这一转变反映了消费者对"第三空间"的需求——根据OpenTable的研究，三分之一的澳大利亚人将餐饮场所视为专属于自己的第三空间[1]。
位于Fitzroy的Napier Quarter已成功运营这种日夜混合模式近10年，为其他场所树立了标杆[1]。去年开业的Raffy's也从创办之初就采纳了扩展营业时间和社区活动相结合的运营策略[1]。Raffy's联合创始人Isobel Summers表示："拘泥于其中一种会浪费机会"[1]。目前，包括Oppen和Matilda在内的多家咖啡馆已在周五周六晚间转变为葡萄酒吧运营[1]。
A growing number of Melbourne cafes are reimagining their business model by staying open well into the evening, transforming themselves into wine bars and dining venues after their morning coffee service concludes.[1] Research by OpenTable found that one-third of Australian consumers regard dining establishments as their own exclusive "third space," reflecting a shift in how people use hospitality venues.[1]
The trend has gained traction across the city, with establishments like Napier Quarter in Fitzroy having successfully operated on a hybrid day-and-night schedule for nearly a decade.[1] More recently opened venues such as Raffy's adopted extended hours and community-focused programming from their inception last year.[1] According to Isobel Summers, co-founder of Raffy's, "sticking to just one model would be a missed opportunity."[1] Several cafes including Oppen and Matilda shift into wine bars on Friday and Saturday evenings, offering customers a seamless progression from daytime beverages to nighttime dining and drinks.[1]