杰富瑞分析师李裕生近日下调了对苹果的股票评级。[1]他将苹果评级从"持有"下调至"跑输大盘",同时将目标价从285.56美元降至263.66美元。[1]李裕生指出,苹果因生产良率不佳已取消了原定推出的20周年全玻璃iPhone机型,这反映出苹果通过改变产品形态来提高平均售价的难度远超预期。[1]
在新产品方面,李裕生认为下月推出的可折叠iPhone将成为提高平均售价的关键动力,但其高昂的零部件成本将显著推高产品售价。[1]整体而言,目前已有6家机构给予苹果"卖出"评级,追平了2012年以来的最高纪录,苹果的市场综合评级降至3.88分,创2019年以来最低水平。[1]分析师对苹果的看好度也在下滑,不到60%的分析师建议买入苹果股票,远低于微软、亚马逊和英伟达等科技巨头的90%以上水平。[1]
Jefferies analyst Lee Yu-sheng has downgraded Apple's stock rating from "hold" to "underperform" and reduced the price target from $285.56 to $263.66, citing production challenges that have forced the company to abandon a planned all-glass iPhone commemorating its 20th anniversary [1]. The cancellation reflects difficulties Apple faces in raising average selling prices through product form factor innovation, according to the analyst [1].
Lee emphasized that the foldable iPhone set to launch next month will be the key driver for increasing average selling prices in the coming years, though the high cost of components will push up the final retail price [1]. Beyond Jefferies' move, six institutions have now assigned Apple a "sell" rating, matching the highest number of such ratings since 2012 [1]. Apple's aggregate analyst rating stands at 3.88 points, marking its lowest level since 2019, with fewer than 60% of analysts recommending a buy—significantly below the over 90% buy recommendation rates for Microsoft, Amazon, and Nvidia [1].