通用磨坊公司宣布已从其所有美国谷物产品中移除人工色素，包括Lucky Charms和Trix等热销品牌。1该公司改用以水果、蔬菜和香料衍生的天然染料，其中包括姜黄和辣椒粉等成分。1目前通用磨坊90%的美国零售产品已不含人工染料，其余产品（包括Betty Crocker蛋糕粉和Fruit Roll-Ups）将在2027年底前完成转换。1
这一举措反映了消费者压力、政治推动和零售商强制要求的综合作用。1FDA已禁止石油基染料Red 3，1而Target宣布将在5月底前停止销售含人工色素的谷物，Walmart也承诺到2027年1月从自有品牌中移除人工色素。1总统卫生部长Robert F. Kennedy Jr.曾敦促食品公司逐步淘汰石油基人工染料。1此前WK Kellogg公司本月早些时候宣布将在年底前从所有美国谷物中移除人工色素。1
值得注意的是，通用磨坊在2015年曾从Trix中移除人工色素，但两年后因消费者偏好恢复了这一做法。1
General Mills has eliminated artificial dyes from its entire portfolio of cereal products sold in the United States, including popular brands Lucky Charms and Trix, replacing them with natural colorants derived from fruits, vegetables, and spices such as turmeric and paprika.1 The company reports that 90 percent of its American retail products are now free of artificial dyes, with the remaining items scheduled for conversion by the end of 2027.1 This transition affects other General Mills products beyond cereal, including Betty Crocker cake mixes and Fruit Roll-Ups.1
The shift comes amid mounting pressure from multiple directions, including consumer demand, political advocacy, and retail requirements.1 The Food and Drug Administration banned the petroleum-based dye Red 3 last year, and major retailers have taken their own stands: Target announced plans to stop selling cereals containing artificial colors by the end of May, while Walmart committed to removing artificial dyes from its private-label products by January 2027.1 Presidential Health and Human Services Secretary Robert F. Kennedy Jr. has publicly urged food companies to phase out petroleum-based artificial dyes.1 The momentum in the industry extends beyond General Mills—WK Kellogg Company declared earlier this month that it will remove artificial colors from all its American cereals by year's end.1
Notably, General Mills had previously removed artificial dyes from Trix in 2015, but restored them two years later in response to consumer preferences, demonstrating the complexity of balancing health concerns with market demands.1
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