国家市场监督管理总局印发《推动平台企业赋能个体工商户发展行动方案》，要求平台企业对名特优新商户实施数字化帮扶[1]。帮扶措施包括增加曝光机会、提供流量扶持和推出轻量化运营工具[1]。通过这些举措，缺乏线上经营能力的个体工商户逐步实现线上转型，线下客流和收入均有明显提升[1]。
山东潍坊老店经营者李法升通过高德地图本地引流和同城流量扶持，到店率提升了35%[1]。淘宝闪购副总裁田西艳介绍，明厨亮灶创业帮扶计划已覆盖山东、江苏、四川、广东等12个省份[1]。市场监管总局登记注册局处长吕楠强调，要求平台推出个体工商户用得上、用得好的数字化运营工具[1]。
The State Administration for Market Regulation has issued an action plan requiring platform enterprises to provide comprehensive digital support for individual merchants dealing in distinctive regional products and specialties.[1] The initiative aims to equip these businesses with enhanced online visibility through increased exposure opportunities, targeted traffic support, and user-friendly digital operation tools.[1]
The results of such support have been tangible. In Weifang, Shandong, a long-established restaurant operator named Li Fashen reported a 35 percent increase in foot traffic after leveraging localized referral features and same-city traffic incentives through mapping and e-commerce platforms.[1] Meanwhile, Taobao Flash Shopping's Vice President Tian Xiyan noted that the company's open-kitchen entrepreneurship support program has expanded to cover 12 provinces including Shandong, Jiangsu, Sichuan, and Guangdong.[1] According to Lu Nan, Director of the Registration Division at the Market Regulation Authority, platforms are expected to develop digital operation tools that individual merchants can readily understand and effectively employ.[1] Through these coordinated efforts, merchants traditionally lacking online operational capabilities have begun their digital transformation, with both offline customer flow and revenue showing marked improvement.[1]