用户在7月31日于英伟达官方商城以4,429美元（含税4,607美元）的价格购买华硕RTX 5090显卡[1]。下单后华硕调整了这款显卡的售价，英伟达因华硕拒绝按原价履行订单而决定取消该笔交易[1]。
新的售价已提高至4,982美元（含税约5,100美元），相比原价上涨约553美元，涨幅约为12.5%[1]。英伟达客服在邮件中表示，"华硕在用户下单后才提供了'价格更新'，并拒绝以原价履行订单"[1]。如果用户需要重新购买该显卡，将需要支付额外约553美元的费用[1]。
RTX 5090显卡的官方建议零售价（MSRP）为1,999美元[1]。
A customer who purchased an Asus RTX 5090 graphics card from Nvidia's official store on July 31st for $4,429 (before tax) found their order cancelled after the manufacturer raised prices [1]. Asus adjusted its pricing following the purchase and refused to fulfill the order at the original price, prompting Nvidia to cancel the transaction [1]. The new asking price increased to $4,982 before tax—a markup of approximately $553, or 12.5 percent [1].
According to Nvidia's customer service email, "Asus provided a 'price update' only after the customer placed the order and declined to fulfill it at the original price" [1]. Should the customer proceed with repurchasing the card at the updated rate, they would face an additional expense of roughly $553 [1]. The original Founders Edition model carries an Nvidia suggested retail price of $1,999, making the Asus variant significantly more expensive even at its original asking price [1].
