《扩大消费“十五五”规划》提出实施地域餐饮品牌培育工程，鼓励地方打造美食集聚区和特色小吃产业集群，以拉动内需、培育新的消费增长点 1。该《规划》提出到2030年社会消费品零售总额达到60万亿元左右 1。2025年全国餐饮收入达到57982亿元，同比增长3.2%，占社会消费品零售总额的11.6% 1。
地方小吃从“有品类、缺品牌”走向标准化、产业化、品牌化，食品安全与专业运营的重要性得到强调 1。沙县小吃在全国拥有近10万家门店，年营业额550亿元，全产业链年产值超过1000亿元，带动周边30万人就业 1。2025年柳州螺蛳粉全产业链销售收入达813.1亿元，同比增长7.03%；其中预包装销售收入163亿元，实体店营业额434亿元，配套及衍生产业216.1亿元 1。柳州螺蛳粉全国实体店规模已达5万家，品牌价值达150.51亿元 1。
2025年广东推出“粤味21”品牌IP，打造覆盖全省21个地市的城市餐饮品牌矩阵 1。大众点评升级“当地人推荐榜”，已覆盖1281城，超6万家美食餐厅上榜 1。工业和信息化部、市场监管总局印发通知明确组织开展2026年“吃货季”食品提质扩需工作 1。
The National Development and Reform Commission has issued the "15th Five-Year Plan for Expanding Consumption," introducing a regional catering brand cultivation project that encourages local authorities to build food cluster zones and specialty snack industry clusters to stimulate domestic demand and foster new consumption growth points 1. According to the plan, the total retail sales of consumer goods are expected to reach approximately 60 trillion yuan by 2030 1. In 2025, the national catering revenue reached 5.7982 trillion yuan, marking a year-on-year increase of 3.2% and accounting for 11.6% of the total retail sales of consumer goods 1.
Shaxian Delicacies now operates nearly 100,000 stores nationwide, generating an annual turnover of 55 billion yuan and driving employment for 300,000 people in surrounding areas, with its entire industry chain yielding an annual output value of over 100 billion yuan 1. Similarly, the Liuzhou Luosifen industry achieved a total sales revenue of 81.31 billion yuan across its entire industry chain in 2025, representing a 7.03% year-on-year growth 1. This figure includes 16.3 billion yuan from pre-packaged sales, 43.4 billion yuan from physical store revenues, and 21.61 billion yuan from supporting and derivative industries 1. The national scale of Liuzhou Luosifen physical stores has reached 50,000, with its brand value standing at 15.051 billion yuan 1.
Dianping has upgraded its "Local's Recommended List," which now covers 1,281 cities and features over 60,000 dining restaurants 1. In 2025, Guangdong introduced the "Yuewei 21" brand IP to create an urban catering brand matrix covering all 21 prefecture-level cities in the province 1. Additionally, the Ministry of Industry and Information Technology and the State Administration for Market Regulation issued a notice to organize the 2026 "Foodie Season," focusing on improving food quality and expanding demand 1.
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