星巴克韩国因2026年5月推出的"坦克杯"促销活动引发巨大争议。[1]这项活动被指暗讽1980年光州事件中的坦克镇压，该历史事件造成至少165名平民丧生。[1]公众的愤怒导致大规模抗议和抵制浪潮。[1]
针对此事，首尔警方于8月5日对星巴克韩国总部进行了突击搜查，调查公司高管是否故意轻视这一历史性大屠杀。[1]此前，星巴克韩国集团主席郑用进和CEO孙智贤已因此事辞职并发表了道歉声明。[1]总统李在明也对此事表示愤怒。[1]
韩国是星巴克的全球第三大市场，仅次于美国和中国。[1]
Seoul police conducted a raid on Starbucks Korea's headquarters on August 5, 2026, as part of an investigation into the company's controversial promotional campaign [1]. The inquiry focuses on whether executives intentionally disparaged a significant historical tragedy [1].
The controversy stems from a "Tank Day" promotional campaign launched in May 2026 that drew widespread criticism for allegedly making light of the 1980 Gwangju Uprising, during which at least 165 civilians were killed when tanks were used in a military crackdown [1]. The campaign sparked massive public protests and calls for boycotts. In response to the backlash, Group Chair Chung Yong-jin and CEO Son Ji-hyun have already resigned and issued public apologies [1]. President Lee Jae-myung has expressed anger over the incident [1]. South Korea represents Starbucks' third-largest global market, trailing only the United States and China [1].