BMW在其车型的中控屏幕上显示蜘蛛侠电影广告，作为与影片的品牌合作的一部分1。用户在启动汽车时会看到一个横幅提示，可以选择播放或跳过这段动画广告1。BMW官方将该广告活动称为"特别惊喜"和"专属蜘蛛侠动画"1。
该广告活动从2024年7月27日至8月10日在70多个国家提供1。配备BMW Operating System 7、8、8.5、9或BMW Operating System X且生产日期在2020年7月之后的车型将显示这些广告1。这一举措引发了关于车主隐私和广告轰炸的广泛批评1。
BMW has begun showing advertisements for a Spider-Man film on the center display screens of its vehicles as part of a brand partnership.1 When owners start their cars, they encounter a banner prompt offering the option to either play or skip an animated advertisement.1 The campaign runs from July 27 to August 10, 2024, and is available across more than 70 countries worldwide.1
The promotional content appears exclusively on vehicles equipped with BMW Operating System 7, 8, 8.5, 9, or BMW Operating System X that were manufactured after July 2020.1 BMW has characterized the initiative as a "special surprise" and promoted it as an "exclusive Spider-Man animation" to vehicle owners.1 The practice has drawn widespread criticism over concerns regarding owner privacy and the prevalence of advertising targeting drivers through in-vehicle systems.1
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