中国电信、中国移动和中国联通7月31日联合发布公告，宣布自2026年8月1日起停止第三方互联网渠道号卡办理服务[1]。届时，用户只能通过运营商官方App、官方网站等官方渠道订购电信号卡[1]。
这一举措针对当前号卡市场存在的多种乱象[1]。运营商发现不法商家冒用"运营商授权合作"名义发布虚假售卡信息，或假借售卡名义收集用户身份证件、住址、联系方式等个人敏感信息[1]。黑猫投诉平台近期关于大流量卡的投诉近千条，存在虚假宣传、货不对板等问题[1]。消费者反映，商家宣传"19元每月、300G全国通用高速流量"的低价套餐，办理后才发现19元仅为阶段性优惠价格，到期后月租将上涨至39.9元[1]。
工业和信息化部表示，将强化基础电信市场秩序规范治理，加强资费管理和营销渠道管控[1]。
On July 31st, China Telecom, China Mobile, and China Unicom jointly announced measures to address widespread irregularities in number card sales [1]. Beginning August 1st, 2026, users will only be able to purchase telecom cards through the carriers' official channels, including their mobile apps and websites, with third-party internet platforms prohibited from offering such services [1].
The coordinated action targets illicit merchants who have exploited the decentralized sales model, with carriers reporting cases where unauthorized vendors fraudulently claimed to represent official partnerships, disseminated false promotional content, and illegally collected sensitive personal information such as identity documents, addresses, and contact details [1]. The market for low-cost high-volume data cards has become particularly problematic, with complaints on the Black Cat platform numbering nearly one thousand in recent weeks, citing false advertising and product misrepresentation [1]. Consumer reports reveal a common bait-and-switch tactic: merchants advertise cards at 19 yuan monthly with 300GB nationwide high-speed data, but subscribers discover only upon activation that the promotional rate is temporary and monthly fees rise to 39.9 yuan after the introductory period expires [1].
The Ministry of Industry and Information Technology has pledged to strengthen oversight of the basic telecommunications market, implementing stricter management of pricing structures and sales channels [1].