澳大利亚食品行业内部人士通过调查揭露，超加工食品正通过误导性营销和标签手段欺骗消费者，使其看起来比实际更为健康1。调查发现，一些儿童食品的含糖量远高于其标签宣传，例如Rafferty's Garden Mixed Berry Yogurt Buttons声称"99%果蔬酸奶"，但实际上超过60%的成分是添加糖1；Kiddylicious Raspberry Crispy Tiddlers的含糖量更是接近66%1。
澳大利亚的食品标签监管体系存在严重缺陷1。该国食品标签法已15年未进行独立审查，仅有3项中的40项公共卫生建议被完全实施1。澳新食品标准局（FSANZ）董事会成员马克·劳伦斯表示，"四分之三的超加工食品显示2.5星或以上"1。数据显示，在澳大利亚食品数据库中超过21,000种产品中，约一半被认为是"自由裁量"食品，如果强制实施健康星级评级，超过四分之一的此类食品仍将获得3星以上评分1。其中76%的婴幼儿自由裁量食品将获得3星以上评分1。相比之下，美国自2021年起已要求标签上单独披露添加糖含量1。
Food industry insiders in Australia have revealed that ultra-processed products employ deceptive marketing and labeling practices to make themselves appear more nutritious than they actually are.1 An investigation found that Australia's food labeling regulations have not undergone an independent review in 15 years, with only 3 of 40 public health recommendations being fully implemented.1 This regulatory gap has resulted in approximately one-quarter of discretionary foods receiving health star ratings of 3 or above despite their nutritional quality, misleading consumers about their healthfulness.1
Specific examples highlight the extent of the deception. Rafferty's Garden Mixed Berry Yogurt Buttons claims to be "99% fruit and vegetable yogurt," yet more than 60% of the product consists of added sugar.1 Similarly, Kiddylicious Raspberry Crispy Tiddlers contains nearly 66% sugar.1 Among over 21,000 products in the Australian food database, approximately half are classified as discretionary foods, with 76% of baby and toddler discretionary foods receiving health star ratings of 3 or above under mandatory labeling.1 Mark Lawrence, a current board member of Food Standards Australia New Zealand (FSANZ), stated that "three-quarters of ultra-processed foods display 2.5 stars or above," underscoring how the current system fails to distinguish genuinely healthy options.1 In comparison, the United States has required separate disclosure of added sugars on labels since 2021, a stricter standard not yet adopted in Australia.1
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