受浓缩乳清蛋白价格大幅上涨影响,部分健身人士开始关注并购买电商平台售卖的廉价“蟑螂粉”作为蛋白质替代品1。2026年10月报道显示,过去一年蛋白质含量为80%的浓缩乳清蛋白价格上涨近90%,达到每吨2万欧元(约14万元)1。在此背景下,商家宣称部分“蟑螂粉”产品蛋白质含量可达70%至80%,价格仅为普通蛋白粉的十分之一左右,月销量超过2000件1。消费者黄利鹏购买的5元100克蟑螂粉被形容为像“三无产品”,伴有腥臭味和杂质1。
尽管市场需求存在,但此类产品的合规性与安全性备受质疑。记者调查发现,电商平台上售卖的“蟑螂粉”多以农副产品或药材名义销售,但其原料美洲大蠊未列入国家批准的药食同源目录,销售合规性存疑1。大理大学药学院专家杨永寿介绍,昆虫蛋白可能引起过敏反应,且不规范生产可能有微生物污染1。专家指出其不符合市场管理规定,而消费者因担心产品质量和卫生状况往往不敢食用1。
Rising costs in the supplement market have driven some fitness enthusiasts to explore cheap "cockroach powder" sold on e-commerce platforms as a protein substitute. According to a report from October 2026, the price of concentrated whey protein with an 80% protein content has risen by nearly 90% over the past year, reaching approximately €20,000 per ton (about 140,000 yuan) 1. Sellers claim that these insect-based powders can contain 70% to 80% protein and cost roughly one-tenth the price of standard protein supplements, with some listings showing monthly sales exceeding 2,000 units 1.
However, significant regulatory and safety concerns surround these products. The American cockroach (Periplaneta americana), which serves as the raw material, is not included in China’s national catalog of substances approved for both food and medicinal use, forcing sellers to market the powder under vague categories like agricultural by-products or simple medicinal materials 1. This classification creates ambiguity regarding compliance with market management regulations 1. Expert Yang Yongshou from Dali University’s School of Pharmacy warned that insect protein may trigger allergic reactions, while non-standard production processes pose risks of microbial contamination 1.
Consumers face practical hurdles alongside these abstract risks. One buyer, Huang Lipeng, described a purchase costing just 5 yuan for 100 grams as resembling a "three-no" product—lacking manufacturer information, production dates, or quality certificates—and noted it had a fishy odor and contained impurities 1. Due to widespread anxiety about product quality and hygiene standards, many potential users ultimately hesitate to consume the powder despite its low price point 1.
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