2026年10月26日，中国消费者协会、中国市场监督管理学会、中国物品编码中心联合发布“双十一”消费提示 1。该提示提醒消费者警惕价格不透明、规则复杂化、宣传失真等问题 1。
消费提示建议消费者看清“价格魔术”，辨别“定金”性质，拆解“卡券迷阵”，识别直播失真信息，远离“私域引流”，并妥善保留交易凭证 1。
核心建议指出，要把“看清楚”放在“抢得快”前面，把“用得上”放在“看起来便宜”前面 1。警示内容涵盖六大方面：价格魔术、定金性质、卡券规则、直播测评、私域引流、理性消费 1。
On October 26, 2026, the China Consumers Association, in collaboration with the China Society for Market Supervision and Administration and the China Article Numbering Center, released joint consumer guidelines for the upcoming "Double 11" shopping festival 1. The advisory urges shoppers to remain vigilant against opaque pricing structures, overly complicated promotional rules, and misleading advertising claims that often characterize major sales events 1.
The agencies outlined six key areas where consumers should exercise caution: deciphering "price magic" tricks, verifying the nature of deposit payments, understanding coupon constraints, identifying distorted information in livestream reviews, avoiding private domain traffic diversion schemes, and maintaining rational consumption habits 1. Emphasizing prudent decision-making over speed or perceived discounts, the associations advised prioritizing a clear understanding of terms ("seeing clearly") over quick purchasing ("grabbing fast"), and ensuring products are actually needed ("usable") rather than just appearing cheap 1. They also stressed the importance of retaining transaction records for potential dispute resolution 1.
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