记者卧底调查发现，圃美多乐活、东方药林、达渼天下等多款护眼膏产品在微信群和私域渠道进行虚假宣传1。这些产品的营销人员声称能治疗近视、老花眼、白内障、青光眼等多种眼病，甚至能帮助佩戴眼镜的人实现摘镜1。营销人员宣称，近视550度的主管使用一年多后成功摘镜，使用一次仅需20分钟就能看清原本模糊的说明书1。
然而，医学证据与相关法规都明确否定了这些宣传。国家卫生健康委2019年明确提出，在目前医疗技术条件下，近视不能治愈1。北京同仁医院、复旦大学附属眼耳鼻喉科医院的专家近两年再次强调，目前近视不可治愈，尚无有效的逆转方法1。调查显示，这些产品多为妆字号或消字号，并非药品1，相关宣传涉嫌违反广告法和化妆品监督管理条例。为规避监管，营销人员使用暗语进行交流，以"说米"代替谈钱，用"白某障"代替白内障，用"十字架"代替医生1。
消费者的实际投入也很可观。记者了解到，消费者苏欣的母亲从2025年年底至今已花费上万元购买这类护眼膏产品1。
An undercover investigation has uncovered widespread deceptive advertising by multiple eye care cream manufacturers through WeChat groups and private sales channels.1 Products including Pumeduole Active, Oriental Medicine Forest, and Damei Tianxia have been making unfounded claims that they can treat myopia, presbyopia, cataracts, glaucoma, and other eye conditions, with some vendors even asserting that users can discard their glasses after treatment.1
According to the investigation, one consumer surnamed Su spent over ten thousand yuan from late 2025 onwards purchasing these eye care products after marketing representatives claimed that a manager with 550 degrees of myopia successfully removed their glasses after using the products for over a year.1 Sales staff also promised that visible improvements could occur within twenty minutes of application, claiming users would suddenly be able to read previously blurry instruction manuals.1 To evade regulatory oversight, marketing personnel employed coded language, substituting "rice" for money, "white something-or-other" for cataracts, and "cross" for doctor.1
Medical experts and regulatory authorities have categorically rejected these claims. Most of these products carry cosmetic or disinfectant registration numbers rather than pharmaceutical licenses.1 The National Health Commission clarified in 2019 that myopia cannot be cured under current medical technology.1 Specialists from Beijing Tongren Hospital and Fudan University's affiliated eye, ear, nose, and throat hospital have confirmed in recent years that myopia remains incurable with no effective reversal methods available.1 These marketing practices violate the Advertising Law and the Regulations on the Supervision and Administration of Cosmetics.1
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