据德国《经理人》杂志报道，奥迪正与华为进行谈判，双方计划共同开发下一代A8车型并在中国生产1。该车型将基于华为平台开发，核心研发源自华为，首批车预计在2028年底前在长春工厂投产1。奥迪首席执行官高德诺确认，中国版A8将直接在中国进行生产1。除A8外，奥迪还计划通过华为平台支持开发包括高端SUV在内的多款车型1。
此举背景是奥迪面临销售压力1。预计奥迪2026年全球销量仅略高于140万辆1，而中国市场销量将较2025年下滑约30%，预期仅超42万辆1，这将创下奥迪自2012年以来在中国市场的最低销量记录1。为加强中国市场的战略部署，奥迪宣布任命张俊为中国区总裁，自2026年11月1日起生效1，张俊成为奥迪中国区首位中国籍总裁1。
Audi is in negotiations with Huawei to jointly develop the next generation of its A8 sedan for the Chinese market, with production planned at a factory in Changchun by the end of 2028.1 The vehicle will be based on Huawei's platform and developed with core research and development support from the Chinese tech company.1 This collaboration will extend beyond the A8, with Huawei providing complete platform support for multiple premium vehicle models, including high-end SUVs.1
The move reflects Audi's response to mounting sales pressures.1 The automaker projects its global sales for 2026 will slightly exceed 1.4 million units, potentially falling below its 2011 sales figures.1 In China specifically, Audi anticipates 2026 sales of over 420,000 vehicles, representing a decline of approximately 30 percent compared to 2025 and marking the lowest sales in the Chinese market since 2012.1 To strengthen its presence in the region, Audi has appointed Zhang Jun as president of its China division, making him the company's first Chinese-born leader in that role, effective November 1, 2026.1
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