新京报调查发现，快速扩张的面部喷雾市场存在严重违规乱象1。多款热销产品在销售详情页宣称的功效远超其在化妆品备案系统中的注册范围，构成虚假宣传1。其中，温博士深层抗皱修护精华喷雾售价59.9元、已售超3000件，宣称可去黄提亮全脸焕亮嫩白，但其备案功效仅包括修护、保湿、抗皱、紧致、舒缓，未包含美白功效1。御润堂洋甘菊舒柔喷雾水则宣称改善皮肤屏障，备案编号为粤G妆网备字2023065726，但备案功效仅为保湿1。
除虚假宣传外，部分产品还存在严重的安全隐患1。根据2025年12月广东省药监局通告，赛因诗婷舒缓特护喷雾菌落总数为1.0×10⁴CFU/g，EVM肌安舒润保湿喷雾菌落总数达3.7×10⁴CFU/g，均超过化妆品标准要求的≤1000CFU/g限值1。此外，蓝顶喷雾等产品涉嫌使用禁止原料双氟拉松丙酸酯，已被国家药监局暂停经营1。律师郑炫指出，普通化妆品不能宣称美白功效，去黄、焕亮等概念被认为是美白的替代表达，属于超范围宣称1。
全球面部保湿喷雾市场正处于快速增长期1。2025年全球市场规模约为32.89亿美元，预计2032年达到54.32亿美元，2026年至2032年的年复合增长率为7.5%1。
An investigation by Beijing News In-Depth has uncovered widespread violations in the facial mist market, revealing that numerous products make exaggerated claims that far exceed their registered efficacy in official cosmetics databases 1. The global facial moisturizing mist market, valued at approximately $3.289 billion in 2025, is projected to reach $5.432 billion by 2032, with an annual compound growth rate of 7.5% through 2032 1.
Among the problematic products identified, Dr. Wenbo's Deep Anti-Wrinkle Repair Essence Mist, priced at 59.9 yuan and already sold over 3,000 units, claims to brighten and whiten the entire face, yet its official registration lists only moisturizing, repairing, anti-wrinkle, firming, and soothing properties—notably excluding any whitening function 1. Similarly, Yuruntang's Chamomile Soothing Mist advertises skin barrier improvement despite being registered solely for moisturizing purposes under registration number Guangdong G Cosmetics 2023065726 1. Legal expert Zheng Xuanxuan points out that ordinary cosmetics cannot claim whitening benefits, and terms such as "removing yellow undertones" and "brightening complexion" are considered alternative expressions for whitening claims and thus constitute overreach in regulatory compliance 1.
Beyond misleading marketing, several products pose direct safety risks to consumers. A December 2025 notice from Guangdong's drug regulatory authority revealed that Sai Yinshiting Soothing Protective Mist contained bacterial colony counts of 1.0×10⁴ CFU/g, while EVM Muscle Soothing and Moisturizing Mist registered 3.7×10⁴ CFU/g—both far exceeding the permissible limit of ≤1,000 CFU/g 1. Additionally, products including Lantop Mist have been identified as using the prohibited ingredient fluocinonide propionate, leading the National Drug Administration to suspend their distribution 1.
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