云南一位老人将"白桃香氛洁厕慕斯"误认为饮料而误食,导致口腔和食道被灼伤1。事件曝光后,调查发现润唇棒、磨砂膏、洁厕凝胶等多种日化产品采用棒棒糖、酸奶杯、糖果、水果等食品造型设计1。这些产品的警示信息仅以极小字号标注在包装背面,形成了"大字吸睛、小字免责"的现象1。
南京医科大学第三附属医院急诊医学科副主任许咚嵘指出,腐蚀性液体进入食管后会迅速对黏膜造成化学性烧伤1。法律专家认为这种做法不能免除商家责任。中国政法大学副教授朱巍表示,"大字吸睛、小字免责"属于不当做法,商家没有尽到告知义务应承担责任1。中国消费者协会律师团律师芦云也指出,警示文字未采用显著方式,经营者没有尽到义务1。
误食腐蚀性液体后应第一时间就医,严禁抠喉催吐和大量灌水稀释1。为规范行业,明年5月1日起实施的《洗涤用品安全技术规范》强制性国家标准明确安全警示必须醒目到位1。
An elderly person in Yunnan suffered severe burns to the mouth and esophagus after mistaking a "White Peach Fragrance Toilet Bowl Mousse" for a beverage, exposing a troubling trend in the personal care industry.1 The incident has sparked scrutiny of manufacturers who design daily care products with food-like packaging while relegating safety warnings to barely visible text on the back of containers.
An investigation revealed that numerous personal care items employ deceptive packaging strategies, featuring shapes and designs mimicking common foods such as lollipops, yogurt cups, candies, and fruits.1 Products including lip balms, exfoliating scrubs, and toilet bowl gels fall into this category. Dr. Xu Dongrong, associate director of emergency medicine at the Third Affiliated Hospital of Nanjing Medical University, explained that caustic liquids entering the esophagus rapidly cause chemical burns to the mucous membrane.1
Legal experts have criticized this "large eye-catching text paired with tiny disclaimer text" approach as an inadequate liability shield.1 Lu Yun, a lawyer with the China Consumers Association, noted that warning messages lacking prominent display indicate producers have failed to fulfill their disclosure obligations.1 Similarly, Zhu Wei, associate professor at the China University of Political Science and Law, emphasized that manufacturers bear responsibility for neglecting proper consumer notification.1
Starting May 1 next year, a new mandatory national standard—the Safety Technical Specification for Cleaning Products—will enforce that safety warnings must be conspicuous and clearly displayed.1 In cases of accidental ingestion of caustic substances, individuals should seek immediate medical attention rather than inducing vomiting or diluting with large amounts of water.1
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