随着人脸授权平台的兴起，普通人通过上传照片并授权自己的人脸给AI用于短剧、广告等内容而赚取报酬成为新的兼职方式 1。根据记者实测，这类平台的操作流程相对简单，用户采集面部照片、签署授权协议后即可上架 1。普通人单部短视频授权约100元，但部分平台设有500元的最低限价；相比之下，专业演员的报酬从500元到数千元不等，最高可达一万元 1。平台方则从成交价中抽成约30%，授权方须在24小时内确认订单 1。
然而，这一看似轻松的赚钱机会面临多重现实困境。影视公司AI制作部负责人郑先生表示，"捏一个人脸的成本非常低，10块钱捏一个" 1，这意味着真人脸的需求并非刚需，普通人的机会实际有限。更为严峻的是法律风险问题——人脸信息属于《中华人民共和国个人信息保护法》划定的最高等级保护对象 1。北京数字经济与数字治理法治研究会副秘书长黄尹旭建议，参与者在签授权前要了解清楚合同条款中是否明确写明了"能做什么"和"不能做什么" 1，以防止肖像权被暴露和侵权。
A growing trend has emerged where ordinary people upload their facial photographs to AI authorization platforms to license their likenesses for use in short dramas, advertisements, and other content, earning compensation in the process 1. According to a journalist's investigation, these platforms allow users to collect facial photos and sign authorization agreements before listing their faces for commercial use 1.
The compensation structure varies significantly by user type and content. Ordinary individuals typically earn approximately 100 yuan per short video authorization, though some platforms set a minimum threshold of 500 yuan; professional actors receive higher rates ranging from 500 yuan to several thousand yuan, with compensation reaching as high as 10,000 yuan in some cases 1. Platforms typically take a commission of around 30% from transaction prices, and licensees must confirm authorization within 24 hours 1.
However, industry experts caution that the model carries substantial risks and limitations. An AI production department head at a film and television company stated that "creating a synthetic face costs very little—just 10 yuan per face," suggesting that demand for actual human faces may not be as essential as platforms suggest 1. Legal experts emphasize that facial information constitutes the highest level of protected personal data under China's Personal Information Protection Law 1. Huang Yinxu, deputy secretary-general of the Beijing Digital Economy and Digital Governance Legal Research Association, recommends that before signing authorization agreements, users should carefully review contract terms to understand precisely what uses are permitted and what restrictions apply 1.
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