国庆假期期间，多家景区和旅游平台推广的"住玩全包"套餐存在虚假宣传问题1。某景区广告宣称"全家住玩全包只要670元起"，但消费者发现这一标价实际已售罄，国庆期间最低房价为798元，且不包含早餐和乐园门票1。加上门票费用后，实际价格分别为962元和1968元1。
商家采取多种手段制造低价假象。在定价表述上，通过使用"起"字来排除法律责任，部分商家还将"单间每晚总价"偷换为"单人每晚费用"，引导消费者误解1。更值得关注的是酒店标签的混用问题。商家借用旅游预订平台的"五钻酒店"评级对标国家认证的"五星级酒店"来误导消费者溢价销售1。
实际上，"五钻酒店"来自平台的自主商业体系，根据装修档次、用户评分和经营热度等动态打分得出，与由全国旅游星级饭店评定委员会按国家标准核验的"五星级酒店"属于两套完全独立的评级体系1。市场监管部门已明确认定，商家通过此类方式构成虚假宣传行为1。
During China's National Day holiday period, travel booking platforms and scenic attractions have come under scrutiny for misleading "all-inclusive lodging and activities" packages that appear to offer exceptional value but deliver far less than advertised.1
A scenic area promoted family vacation bundles starting at 670 yuan, yet the actual minimum room rate stood at 798 yuan and excluded both breakfast and amusement park admission.1 The advertised 670-yuan special rate had sold out before the holiday, leaving only the higher 798-yuan option available during the peak travel period.1 When park tickets were added, total costs reached 962 yuan or 1,968 yuan depending on the package tier.1
The marketing tactics employed revealed systematic deception. Merchants used the phrase "starting from" to disclaim responsibility while employing pricing tactics such as converting single-room nightly totals into per-person fees to create artificially low-price illusions.1 Regulatory authorities determined that such practices constitute false advertising.1
Additionally, hospitality providers compounded confusion by conflating two entirely separate rating systems. Hotels labeled with "five-diamond" ratings from online travel agencies were presented as equivalent to officially "five-star" hotels certified under national standards.1 The five-star designation is awarded by the National Committee for Tourist Star Hotel Evaluation based on government benchmarks, while the diamond rating originates from platform operators using metrics such as renovations, user reviews, and booking frequency.1 Regulators concluded that using platform diamond designations to misleadingly suggest nationally certified star-level service constitutes fraudulent marketing.1
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