中国电商平台女装退货问题日益严峻1。女装退货率普遍在50%-80%之间，"卖10件退8件"已成常态1。消费者在穿着后利用无理由退货规则进行退货，商家为防止滥用采取了极端措施1。
为应对这一现象，商家继推出A4纸大小的巨型吊牌后1，近日推出了超过2米的防拆丝带1。这种防拆丝带颜色醒目、无法隐藏、一拆即毁，丝带上明确注明"一经拆除不设退换"1。
江苏省消保委指出，这反映了商家与消费者权益平衡的困境1。部分消费者过度使用7天无理由退货规则1，商家因此采取越来越激进的防护措施。
Women's clothing sellers on Chinese e-commerce platforms are increasingly resorting to extreme tactics to prevent fraudulent returns, as return rates in the sector have surged to unsustainable levels.1 The return rate for women's apparel commonly ranges between 50% and 80%, with the situation becoming so acute that "selling 10 items and having 8 returned" has become standard industry parlance.1 Consumers have been exploiting the seven-day no-questions-asked return policy by wearing garments and then sending them back, forcing sellers to devise ever more creative deterrents.
In their latest escalation, sellers have begun attaching anti-tampering ribbons exceeding two meters in length to clothing items.1 These ribbons, marked with highly visible colors and designed to be impossible to conceal, are permanently destroyed upon removal and explicitly labeled "no returns or exchanges once opened."1 Prior to this measure, sellers had already introduced oversized hang tags the size of A4 paper as a preventive strategy.1 The Jiangsu Provincial Consumer Protection Committee has acknowledged the underlying tension, recognizing that while some consumers are overextending their use of the seven-day no-reason return policy, the situation reflects a fundamental imbalance in protecting the rights of both merchants and consumers.1
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