9月28日，广东省社会科学界联合会青年学术工作坊在深圳大学举行，来自多所高校的专家学者就深圳城市国际形象提升策略进行了深入研讨1。与会学者围绕城市国际传播的新方向展开讨论，提出了将传播理念从单向"展示"向互动性"共玩"转变的思路1。
这一新理念强调应邀请全球受众共同参与、共同创造城市形象1。深圳作为"后发型全球城市"，需要提炼面向后发城市、面向亚太语境的原创解释框架1。与会学者认为，产业发展、文化设施与国际交往实践在城市形象塑造中发挥着重要作用1，最终目标是实现"从故事之外，在情感上联想深圳"的传播效果1。
Scholars and experts gathered at Shenzhen University on September 28 to discuss approaches for elevating the city's international image, with a focus on reimagining urban diplomacy as an interactive and participatory endeavor 1. Hosted by the Guangdong Provincial Federation of Social Sciences' youth academic workshop, the forum brought together researchers from multiple universities to examine strategies tailored to Shenzhen's position as a "late-developing global city" 1.
A central theme of the discussion was the shift from one-way city promotion toward what participants termed "playable city diplomacy"—an approach that invites global audiences to actively participate and co-create, rather than passively receive information 1. The scholars emphasized that Shenzhen's international communication should move beyond storytelling to foster emotional resonance with audiences worldwide, aiming to achieve the communication goal of making people "associate Shenzhen emotionally beyond the story itself" 1. The forum also explored how industrial development, cultural infrastructure, and international exchange practices contribute to shaping a city's global perception, proposing an original interpretive framework suited to late-developing cities and Asia-Pacific contexts 1.
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