英国零售商正在加大无硝酸盐培根产品的供应力度，以满足消费者对传统腌制化学物质的健康忧虑。1截至2026年9月6日的52周内，无硝酸盐培根销售额达3480万英镑，同比增长11.4%，销量增长8.0%至220万公斤，而同期传统培根销售额和销量分别下滑9.2%和4.9%。1
主要零售商正在扩大相关产品布局。生产商Denhay将从2026年9月21日起在570家Tesco门店推出两款无硝酸盐培根产品，每包售价4英镑（200克）。1高端超市Waitrose在过去一年内无硝酸盐产品系列翻倍，销售额增长超34%。1
尽管市场增长强劲，英国食品标准局表示尚无证据证明不含硝酸盐或亚硝酸盐的加工肉制品比传统产品更安全。1世界卫生组织癌症机构已将加工肉类列为第1类致癌物，与烟草同级。1研究数据显示，每天食用约50克加工肉制品（约两条培根）与结直肠癌风险增加16%相关。1
UK retailers are responding to consumer anxiety about curing chemicals by expanding their nitrite-free bacon offerings. Over the 52-week period ending September 6, 2026, nitrite-free bacon sales reached £34.8 million, up 11.4% year-on-year, with volumes climbing to 2.2 million kilograms, a gain of 8.0% 1. This growth stands in stark contrast to traditional bacon, which saw sales fall 9.2% and volumes decline 4.9% during the same timeframe 1.
Major retailers are capitalizing on this trend. Waitrose has doubled its nitrite-free product range over the past year, achieving sales growth exceeding 34% 1. Denhay is expanding further, launching two nitrite-free bacon products across 570 Tesco stores starting September 21, 2026, priced at £4 per 200-gram pack 1. However, food regulators remain cautious: the UK Food Standards Authority has stated there is no evidence that processed meat products without nitrates or nitrites are safer than their conventional counterparts 1.
The shift reflects broader health concerns about processed meat consumption. The World Health Organization's cancer agency has classified processed meat as a Group 1 carcinogen, placing it on the same level as tobacco 1. Research indicates that consuming approximately 50 grams of processed meat daily—roughly two bacon rashers—is associated with a 16% increased risk of colorectal cancer 1.
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