商务部发布1-8月电子商务数据 网上零售额增长4.6%

商务部公布的2026年1-8月电子商务数据显示，全国网上商品和服务零售额增长4.6%1。其中，商品零售额增长4.3%，服务零售额增长5.1%1。这一增长拉动社会消费商品和服务零售额增长1.3个百分点1。

在商品领域，手机网上零售额增长6.8%，户外服装增长6.9%1；即时零售交易额增速超过两位数1。服务方面表现更加突出，旅游网上零售额增长23.8%，生活服务网上零售额增长15.6%1。农产品网上零售额增长12.5%1，其中江苏无锡电动自行车产业带网上销售额增长67.3%，浙江六安石斛产业带增长23.6%，福建厦门眼镜产业带增长11.8%1。

在国际合作方面，丝路电商伙伴国扩围至38个，新增约旦和吉尔吉斯斯坦1。中国与冰岛的电商合作也取得显著成效，特色护肤品和保健品对华销售额超千万元1。进口商品中，哈萨克斯坦驼奶网上零售额增长308.2%，肯尼亚咖啡豆增长80.9%，阿根廷牛排增长36.3%1。

China's e-commerce sector delivered steady growth during the first eight months of 2026, with online retail of commodities and services expanding at a 4.6 percent rate 1. Within this figure, commodity sales increased 4.3 percent while service sales grew faster at 5.1 percent, collectively contributing 1.3 percentage points to overall social consumer retail growth 1.

Performance across key segments remained robust. Mobile phone online retail sales rose 6.8 percent, while outdoor apparel climbed 6.9 percent 1. Instant retail transactions surged at double-digit speeds during the same period 1. Tourism-related online sales demonstrated particular strength, jumping 23.8 percent, and life services advanced 15.6 percent 1. Agricultural products proved especially dynamic, with online retail sales accelerating 12.5 percent 1.

Industrial clusters in several regions capitalized on digital channels to expand market reach. Wuxi in Jiangsu Province's electric bicycle industry saw online sales surge 67.3 percent, while Lu'an's ganoderma lucidum sector in Zhejiang grew 23.6 percent and Xiamen's eyewear cluster in Fujian advanced 11.8 percent 1. The international dimension of China's e-commerce also expanded, with the Belt and Road E-Commerce Partnership broadening to 38 nations, newly including Jordan and Kyrgyzstan 1. Cross-border transactions reflected this growth trajectory: Kazakhstan's camel milk online retail jumped 308.2 percent, Kenyan coffee beans climbed 80.9 percent, and Argentine beef increased 36.3 percent 1. A China-Iceland e-commerce week initiative similarly drove specialty skincare and wellness product sales exceeding 10 million yuan 1.