扬子江药业旗下蓝芩喉糖因产品配料表不含板蓝根和黄芩而遭质疑虚假宣传1。这两种成分正是"蓝芩"商标名称的通常所指1，消费者极易将该喉糖与扬子江药业知名的蓝芩口服液相混淆，误认为蓝芩喉糖具有相同的药品功效1。蓝芩口服液是一款OTC药品，主要成分为板蓝根、黄芩、栀子、黄柏、胖大海，自1999年上市以来在咽喉炎用药领域畅销超过20年1。
北京市律师协会商标法律专业委员会副秘书长杨泗苹表示，虽然蓝芩商标本身是合法注册的，但若营销方式误导消费者对产品成分和功效的认知，仍可能触发合规风险甚至面临商标无效风险1。需要指出的是，蓝芩喉糖属于普通食品，其所用成分均列入国家卫健委药食同源目录1。新《商标法》即将于2027年1月1日实施，今后对用产品成分注册商标的审查将更加严格1。
A throat lozenge product marketed under the "Lanqing" brand has drawn scrutiny for failing to contain two signature components associated with its name. 1 The Lanqing Throat Lozenge, produced under Yangzijiang Pharmaceutical, does not include bupleurum or scutellaria—the very ingredients that typically define the "Lanqing" designation. 1 Since consumers have become familiar with Lanqing Oral Liquid, a well-established over-the-counter medication from Yangzijiang that has dominated the sore throat treatment market for over two decades since its 1999 launch, many mistakenly believe the throat lozenge carries identical pharmaceutical benefits. 1 The Lanqing Oral Liquid contains bupleurum, scutellaria, gardenia, phellodendron, and soapberry as its primary active ingredients. 1
Legal experts have raised compliance concerns about the product's naming strategy. Yang Siping, deputy secretary of the Trademark Law Professional Committee at the Beijing Bar Association, noted that consumers readily associate the Lanqing name with the pharmaceutical product and may therefore assume the throat lozenge possesses equivalent medicinal properties. 1 Although the trademark itself was registered lawfully, misleading marketing practices that distort consumer understanding of ingredients or therapeutic claims could trigger regulatory risks and potentially result in trademark invalidation. 1 The Lanqing Throat Lozenge is classified as an ordinary food product, with all its ingredients listed in the National Health Commission's catalog of substances safe for both food and medicinal use. 1 Looking ahead, enforcement agencies will apply stricter scrutiny to trademark applications based on product ingredients when the revised Trademark Law takes effect on January 1, 2027. 1
评论
还没有评论，欢迎留下第一条。