华为终端中国区总裁徐钦松在内部讲话中明确表示要做好鸿蒙智行品牌建设 1。根据其讲话内容，华为与赛力斯将围绕问界品牌探索新的合作模式，推动旗下多个主机厂主导权的统一整合 1。
在渠道调整方面，问界品牌将实行专属专营，部分华为商超门店的授权主体将从华为切换至赛力斯 1。但这一调整并非彻底"脱钩"，问界品牌仍保留在鸿蒙智行共享展厅的销售渠道，继续在一定比例的门店进行销售 1。赛力斯与华为将继续在鸿蒙智行合作框架下开展战略合作，由赛力斯主导产品定义、设计、品牌营销、渠道零售及服务体系 1。
9月15日，鸿蒙智行与问界同日发布说明文件，公开宣布问界品牌将在鸿蒙智行合作框架下探索新合作模式 1。
Huawei Terminal China President Xu Qinsong outlined the company's automotive strategy in recent internal remarks, emphasizing the importance of building the HarmonyOS Intelligentopia brand while clarifying the status of its relationship with Wenjie.1 According to Xu's statement this week, Wenjie will not completely sever ties with the HarmonyOS Intelligentopia ecosystem despite operational changes.1 The brand will operate under a dedicated franchise model, with some store authorization transferring from Huawei to Seres, yet Wenjie will retain sales channels within HarmonyOS Intelligentopia's shared showrooms and remain part of the broader system.1
The strategic reorganization also involves consolidating control across multiple automotive partners.1 Huawei plans to integrate authority from four automakers into the unified HarmonyOS Intelligentopia framework, with Seres taking the lead on product definition, design, brand marketing, retail channels, and service systems under continued strategic cooperation with Huawei.1 On September 15, both HarmonyOS Intelligentopia and Wenjie released coordinated statements announcing the brand's new cooperation model within the HarmonyOS framework.1
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