9月17日，零跑科技创始人兼CEO朱江明在2026零跑技术日发布会后宣布了公司的品牌发展战略 1。朱江明表示，零跑争取成为汽车行业的苹果，强调这一目标通过功能组合创新、生态创新和极致产品创新来实现 1。他以苹果为例指出，"宽带无线通信不是苹果发明的，电脑也不是苹果发明的，触屏、数码相机、MP3都不是苹果发明的。但是乔布斯进行了很好的功能组合创新、生态的创新、极致产品的创新，成就了今天的苹果。零跑也希望有这样的创新，争取成为汽车行业的苹果。" 1
朱江明透露，零跑的第二品牌产品将采用LEAP 5.0整车架构，计划在明年第四季度亮相和交付 1。朱江明强调这款产品将实现革命性变化，成为完整的移动空间 1。
Leapmotor Technology founder and CEO Zhu Jiangming unveiled ambitious goals for the company on September 17 during the 2026 Leapmotor Technology Conference 1. He stated that Leapmotor is striving to become the "Apple of the automotive industry" through functional integration innovation, ecosystem innovation, and ultimate product innovation 1.
The company's second brand will debut and begin deliveries in the fourth quarter of next year, Zhu revealed 1. This new brand will be the first to employ Leapmotor's LEAP 5.0 integrated vehicle architecture and is positioned to achieve revolutionary change comparable to how the iPhone transformed mobile phones 1.
Drawing parallels to Apple's success, Zhu noted that while Apple did not invent wireless broadband, computers, touchscreens, digital cameras, or MP3 players, it achieved dominance through superior product combination, ecosystem integration, and design excellence 1. "Leapmotor hopes to have such innovation and strive to become the Apple of the automotive industry," he said 1. The second brand's inaugural vehicle is expected to redefine mobile space for consumers through this next-generation platform 1.
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