以"秒回师""倾听师"等名义提供的情绪陪伴服务在中国迅速兴起1。这类服务的从业者多数无需专业资质即可接单，其业务游走于日常社交与专业心理咨询之间1。2025年中国情绪经济市场规模已达2.7万亿元，预计到2029年将增长至4.6万亿元1。
这一新业态发展面临多重挑战。2017年心理咨询师国家职业资格认证取消后，大量缺乏心理学背景的人员涌入行业1，导致专业边界模糊、从业者职业伦理培训缺失1。同时，消费者隐私保护和权益维护存在法律空白1。首都医科大学医学心理学系副教授张辉指出，情绪陪伴与心理咨询存在本质区别1；律师翁小平强调消费者隐私受法律保护，从业者泄露隐私应承担法律责任1。
为规范这一领域，2026年1月国务院办公厅印发《加快培育服务消费新增长点工作方案》，支持相关新职业纳入国家职业分类体系1。专家建议采取分级分类管理和制定明确伦理规范的方式推进行业规范化1。
China's emotional economy has emerged as a rapidly expanding sector, with services marketed under names such as "rapid-response listeners" and "listening professionals" proliferating across the market.1 The industry is projected to reach 2.7 trillion yuan in 2025, with forecasts suggesting growth to 4.6 trillion yuan by 2029.1
The field operates largely without formal professional requirements, as most practitioners can accept assignments without specialized credentials.1 This expansion accelerated after 2017, when the national certification program for psychological counselors was discontinued, leading to an influx of individuals without psychology backgrounds entering the sector.1 The services exist in a gray zone between casual social interaction and professional psychological counseling, creating significant regulatory and ethical challenges.
Key concerns include blurred professional boundaries and the absence of standardized ethical training for practitioners, alongside gaps in consumer privacy protection and legal safeguards.1 According to Zhang Hui, an associate professor of medical psychology at Capital Medical University, emotional support services and psychological counseling represent fundamentally different offerings.1 Lawyer Weng Xiaoping emphasized that consumers are entitled to privacy protections, and practitioners who disclose private information face legal liability.1
In January 2026, the State Council Office issued a work plan to accelerate new growth in service consumption, which includes support for integrating related emerging occupations into China's national occupational classification system.1 Experts recommend implementing tiered and categorized management approaches alongside the establishment of explicit ethical guidelines for the industry.1
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