多数手机厂商在设备中预置了锁屏画报、负一屏等广告功能，且默认处于开启状态，关闭入口设置不便，对用户造成困扰1。博主测试发现，部分旗舰手机恢复出厂后，仅推送广告最多收到39条，最少也有2条1。
业内人士分析指出，问题的根本在于手机厂商将互联网流量与广告运营植入了操作系统1。为了扩展业务，多家手机厂商已成立自己的广告联盟，互联网广告收入快速增长1。2022年底，工信部和国家网信办曾联合发布《关于进一步规范移动智能终端应用软件预置行为的通告》1。业内人士呼吁监管部门明确规范，保护消费者权益1。
Smartphone makers are increasingly pre-installing advertising features into their operating systems with no straightforward way for users to disable them, raising consumer frustration and regulatory concerns.1 Many manufacturers have set lock screen wallpapers and negative-one screen news feeds to display advertisements by default, and these built-in functions are difficult to turn off, creating particular hardship for elderly users.1
A content creator's testing revealed the scope of the problem: newly reset flagship phones received between 2 and 39 advertisement pushes depending on the model.1 According to Bao Ran, vice chairman of the Zhongguancun Modern Information Consumption Application Industry Technology Alliance, the core issue stems from handset manufacturers integrating internet traffic and advertising operations directly into their operating systems.1 Multiple phone manufacturers have established their own advertising alliances, and their internet advertising income is growing rapidly.1
The Chinese government has already moved to address such practices. In late 2022, the Ministry of Industry and Information Technology and the National Internet Information Office jointly released a notice further regulating the pre-installation of applications on mobile smart terminals.1
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