日本三大车企8月在中国新车销量大幅下滑

日本三大汽车制造商丰田、日产、本田在中国市场8月销售表现不佳。1其中，丰田销量为11.84万辆，同比下降22.8%，这已是连续第七个月低于上年同期；1日产销量为2.8275万辆，同比下降51.9%，连续五个月呈下滑态势；1本田销量为2.6749万辆，同比下降49.9%，连续31个月低于前一年同期。1

分析指出，中国电动车企业凭借价格竞争优势，使日本主力燃油车销售持续疲软。1三家车企在中国市场的份额进一步萎缩，2025年总计销量约308万辆，仅占市场的8.95%。1其中，日产2025年销量65.30万辆，同比下降6.26%，较2018年的高点已下滑近60%；1本田2025年销量64.53万辆，同比下降24.28%，与其2020年曾达到的162.7万辆年销高峰形成鲜明对比。1

Japan's three leading automobile manufacturers experienced significant drops in sales across China during August. Toyota's sales fell 22.8% year-over-year to 118,400 vehicles, marking the seventh consecutive month of decline compared to the prior year 1. Nissan's sales plummeted 51.9% to 28,275 vehicles, continuing a five-month downtrend 1, while Honda's sales declined 49.9% to 26,749 vehicles, extending losses that have persisted for 31 consecutive months 1.

The sharp contractions reflect broader challenges facing Japanese automakers in the Chinese market, where domestic electric vehicle manufacturers have captured significant pricing advantages. Combined, Toyota, Nissan, and Honda accounted for just 8.95% of total Chinese automotive sales in 2025 1. Nissan has seen its annual sales volume drop to 653,000 vehicles—a 6.26% year-over-year decrease and nearly 60% below its 2018 peak 1. Honda's situation is equally dire, with 2025 sales reaching 645,300 vehicles, down 24.28% annually and dramatically lower than its 2020 high of 1.627 million vehicles 1.