北京一家房地产经纪公司推出了"诚意卖"二手房线上出价交易模式，通过保证金托管、透明定价规则、系统智能匹配等机制将交易周期大幅压缩。[1]该模式于2026年3月试点推出，5月18日在App上线首套房源，50分钟内即达成交易意向。[1]在交易流程中，买卖双方分别需交纳5万元保证金由第三方机构托管，业主设定起始价、提醒价和心理底价三个价格线，买家最多可进行两次线上出价。[1]
2026年7月23日，中国房地产估价师与房地产经纪人学会主办的房地产经纪年会上，150家行业代表性机构及网络平台向社会发布了十项自律承诺。[1]这些承诺涵盖房源真实有效、规范业务委托、如实披露房屋状况、保障交易透明、严守合规底线、规范服务收费、遵循自愿平等原则、维护市场价格秩序、引导市场预期和公平竞争等方面。[1]此举旨在推动房地产经纪行业从"成交为王"转向"服务为本"，从粗放扩张转向规范发展。[1]
A Beijing real estate brokerage firm has introduced an innovative "Genuine Seller" online bidding transaction model designed to streamline second-hand home sales [1]. The system compresses transaction timelines from several months to mere hours by implementing escrow arrangements for earnest money deposits, transparent pricing mechanisms, and intelligent algorithmic matching [1]. In a pilot phase launched in March 2026, the platform processed its first property listing on May 18, 2026, reaching a transaction agreement in just 50 minutes [1].
Under this model, both buyers and sellers are required to deposit 50,000 yuan each with a third-party escrow agent [1]. Sellers establish three price thresholds: an opening price, an alert price, and their minimum acceptable price, while buyers are permitted to submit a maximum of two online bids [1]. This structured approach aims to introduce greater transparency and efficiency to a traditionally protracted negotiation process.
The initiative reflects broader industry efforts toward professionalization and ethical practice. On July 23, 2026, the China Association of Real Estate Appraisers and Brokers convened 150 representative industry organizations and online platforms at an annual conference to publicly commit to ten principles of self-regulation [1]. These commitments encompass ensuring property listing authenticity, standardizing business authorization procedures, disclosing property conditions accurately, maintaining transaction transparency, adhering to compliance standards, regulating service fees appropriately, honoring voluntary and equal exchange principles, preserving fair market pricing, managing market expectations, and promoting fair competition [1]. The collective pledge aims to shift the industry from a "transaction-centric" approach toward one prioritizing client service quality and sustainable, regulated growth [1].