新西兰足球运动员蒂姆·佩恩凭借社交媒体走红，粉丝数量实现了惊人增长[1]。他的Instagram粉丝从世界杯前的4715人激增至超过540万人[1]。这一走红过程始于阿根廷足球网红El Scarso发起的活动，该网红拥有超过200万粉丝，号召其追随者关注佩恩[1]。
佩恩于2024年6月与巴拉圭豪门俱乐部Olimpia签订为期一年的合同[1]。8月2日，他在对阵Rubio Ñu的比赛中替补登场并攻入一球，帮助球队以5:0的比分获胜[1]。他在这场首秀中穿着的球衣随后被拍卖，当前出价已达2100万巴拉圭瓜地亚，折合约3270美元[1]。这场拍卖将于周四截止[1]。
New Zealand footballer Tim Payne has catapulted from obscurity to social media stardom in a matter of weeks, with his debut match jersey now commanding significant bids in an online auction.[1] Before the World Cup, Payne had just over 4,700 Instagram followers; that figure has now surged to more than 5.4 million.[1] His meteoric rise was catalyzed when Argentine football influencer El Scarso, who commands over 2 million followers himself, launched a campaign encouraging his audience to follow the previously unknown player.[1]
Payne's professional breakthrough came after signing a one-year contract with Paraguayan club Olimpia in June 2024.[1] On August 2, he made an immediate impact in his debut, entering as a substitute and scoring as Olimpia defeated Rubio Ñu 5-0.[1] The jersey he wore during that match has become the focal point of a fervent bidding war, with offers reaching 21 million Paraguayan guarani—equivalent to approximately $3,270—before the auction concludes on Thursday.[1]