中国国家发展改革委、商务部发布《扩大消费"十五五"规划》，明确提出到2030年社会消费品零售总额达到60万亿元左右的目标[1]，这意味着未来五年需实现10万亿元的消费增量。根据规划，2025年我国社会消费品零售总额达50.12万亿元[1]，为实现上述目标奠定了坚实基础。同时，最终消费支出对经济增长的平均贡献率达58.8%，相比"十三五"时期提高了10个百分点[1]，充分体现了消费对经济增长的拉动作用不断增强。
为推动消费扩大，相关促消费政策正在持续发力。以旧换新举措取得显著成效，2025年以旧换新相关商品销售额超过2.6万亿元，惠及消费者超3.6亿人次[1]；今年上半年该举措已累计带动相关商品销售额1.1万亿元，惠及1.5亿人次[1]。此外，文化和旅游消费也成为新的增长点，7月8日全国暑期文化和旅游消费季启动，各地将举办超3万场次文旅消费活动[1]，为扩大消费提供了多元化的消费场景。
China has released the "Expanding Consumption '15th Five-Year Plan'" with an ambitious goal to reach a total retail sales of consumer goods of approximately 60 trillion yuan by 2030 [1], representing a 10 trillion yuan increase over the next five years. This strategic initiative is backed by multiple supporting conditions, including a solid consumer market foundation, sustained policy efforts, and innovation in supply-side upgrades [1].
The country's consumer spending has already shown strong momentum. By 2025, China's total retail sales of consumer goods reached 50.12 trillion yuan [1]. Final consumption expenditure contributed an average of 58.8 percent to economic growth, marking a 10 percentage point increase compared to the 13th Five-Year Plan period [1]. The trade-in program for old consumer goods has proven particularly effective, generating over 2.6 trillion yuan in related sales in 2025 and benefiting more than 360 million consumers [1]. During the first half of this year, the trade-in initiative alone drove 1.1 trillion yuan in related sales, reaching 150 million consumers [1].
To sustain this growth trajectory, authorities are emphasizing long-term institutional improvements focused on enhancing consumer purchasing power and optimizing the consumption environment [1]. On July 8, the national summer cultural and tourism consumption season for 2026 was launched, with local governments organizing over 30,000 cultural and tourism consumption activities [1], reflecting efforts to diversify consumption opportunities and stimulate spending across different sectors.