浙江省直播经济产业规模持续扩大。截至今年上半年，直播经济相关企业已突破17万家，2025年直播电商交易规模达6734亿元[1]。在产业集聚方面，浙江汇聚中国约70%的头部MCN机构[1]，形成了全国领先的直播生态。其中绍兴诸暨依托珍珠市场优势构建供应链枢纽，集聚直播间7500余家，2025年线上销售额达275亿元[1]。
浙江正在探索直播与平台、跨境电商的融合发展模式。浙江麦瑞克科技有限公司的外籍直播团队创下上亿元交易额[1]。根据产业发展规划，浙江力争到2030年实现直播销售额超1万亿元[1]。
Zhejiang Province has emerged as a major hub for live streaming commerce, with the number of enterprises related to the sector surpassing 170,000 as of the first half of this year [1]. The province's live commerce transaction volume reached 673.4 billion yuan in 2025 [1].
The region has consolidated significant market dominance, housing approximately 70 percent of China's leading MCN (Multi-Channel Network) institutions [1]. Zhu Ji in Shaoxing has leveraged its established pearl market to develop into a supply chain hub for live commerce, with more than 7,500 live streaming operations and online sales reaching 27.5 billion yuan in 2025 [1]. Among emerging players, Zhejiang Maireck Technology Co., Ltd. has demonstrated the sector's potential, with its foreign-language live streaming team generating transaction volumes exceeding 100 million yuan [1].
Looking forward, Zhejiang is actively promoting integration between live streaming, e-commerce platforms, and cross-border commerce models, with an ambitious target to achieve live commerce sales exceeding one trillion yuan by 2030 [1].