2026年上半年，广东华润银行、福建海峡银行等7家城农商行相继清零自营理财产品，转向代销其他理财公司的产品[1]。这一轮调整反映出中小银行面临的现实困境：缺乏理财子公司牌照、监管部门持续要求压降自营理财规模[1]。事实上，国有银行和股份制银行的新发自营理财规模早在2025年6月底已率先归零[1]。自2023年浙银理财获批筹建以来，至今再无新机构获得筹建许可[1]。截至2023年，仅有32家银行获准筹建理财公司，其中城农商行只有9家[1]。
面对自营理财的退场，中小银行正在积极探索代销业务的差异化发展道路。2026年6月，全市场共有656家银行机构跨行代销理财产品，较2025年末增加63家[1]。苏州农商行的代销理财规模截至2025年末已超过57亿元[1]。中小银行通过建立严格的产品筛选体系、发挥本地客群优势、嵌入非金融场景等方式，探索代销业务的差异化发展[1]。
业内人士认为理财业务对中小银行的重要性不容忽视。有专家表示，"对绝大多数中小银行来说，理财业务不是'可选项'，而是'生存项'"[1]。产品筛选应自下而上进行，先挖掘客户真实诉求，再遴选甚至定制适配产品[1]。
Seven city and rural commercial banks, including Guangdong Huarun Bank and Fujian Strait Bank, have eliminated their self-managed wealth management products in the first half of 2026, shifting instead to distributing products from other wealth management companies [1]. This strategic retreat reflects the absence of wealth management subsidiary licenses among these institutions and sustained regulatory pressure to reduce self-managed wealth portfolio scales [1].
The broader sector has undergone significant consolidation in recent years. State-owned banks and joint-stock banks had already zeroed out their self-managed wealth product issuance by the end of June 2025 [1]. Only 32 banks nationwide have been approved to establish wealth management subsidiaries as of 2023, with city and rural commercial banks accounting for just nine of these [1]. Since Zhejiang Bank's wealth management subsidiary received approval in 2023, no new institutions have obtained such licensing [1].
Mid-sized banks are now exploring differentiated development pathways through distribution channels. As of June 2026, 656 banking institutions across the market engaged in cross-bank distribution of wealth products, an increase of 63 institutions from the end of 2025 [1]. Suzhou Rural Commercial Bank's distributed wealth management scale exceeded 5.7 billion yuan by the end of 2025 [1]. Industry analysts emphasize that for most smaller banks, wealth management operations represent not an optional business line but a necessity for survival [1]. Leading practitioners in the sector advocate for a bottom-up approach to product selection, beginning with genuine customer demand identification before curating or customizing suitable offerings [1].
