ABC News Verify的调查发现，Facebook已经向包含白人民族主义、新纳粹或反疫苗链接的澳大利亚账号支付了内容变现费用[1]。这些账号获得的收入来自Meta在2024年推出的Facebook内容变现计划，该计划将广告和其他变现功能整合在一起[1]。根据报道，2025年Facebook向创作者支付了近30亿美元[1]，但部分获利账号的内容却与Meta自身的变现政策相悖。
Meta表示，如果创作者违反平台政策，其收入将被禁用，重复违规可能导致账号被完全移除[1]。然而在实践中，这一政策的执行存在漏洞。Meta在2025年3月调整了支付机制，表示将更加重视"符合条件的浏览量"、更长的观看时间和更深层次的参与[1]。这种以参与度驱动的支付机制意味着煽动性内容可能因高互动率而获利，从而形成了推荐系统、社区标准与变现规则之间的不一致。
相比之下，YouTube分配给创作者55%的网页广告收入和45%的短视频收入；TikTok在获得1000次符合条件的浏览量后向合格视频支付；X从9月8日起为溢价用户主页上的帖子印象提供收入[1]。
ABC News Verify has uncovered that Facebook has monetized Australian accounts promoting white nationalism, neo-Nazi ideology, and anti-vaccine messaging—content that contradicts Meta's own community standards [1]. The discovery reveals a significant gap between the company's content moderation policies and its financial incentive structures.
Meta launched its Facebook content monetization program in 2024, integrating advertising and other revenue features into a single system [1]. The company distributed nearly 3 billion dollars to creators in 2025, with payouts designed to reward engagement [1]. However, the performance-driven payment mechanism has created perverse incentives: inflammatory content that generates high engagement can become profitable even when it violates Meta's policies [1]. In March 2025, Meta indicated it would refine payments to prioritize "eligible views," longer watch times, and deeper engagement metrics [1].
Meta maintains that creator earnings are disabled if they breach policies, and repeated violations can result in complete account removal [1]. Yet this enforcement mechanism has apparently failed to prevent controversial accounts from accessing monetization features in the first place. The issue highlights inconsistencies between Meta's recommendation algorithms, community standards, and revenue distribution rules [1].
The problem is not unique to Meta. YouTube allocates 55 percent of web advertising revenue and 45 percent of short-video revenue to creators [1]. TikTok pays qualified videos after they accumulate 1,000 eligible views [1]. X has offered income from post impressions on premium user feeds since September 8 [1].
