Progressive Insurance与克利夫兰的新WNBA球队达成赞助协议,成为WNBA历史上首次同时购下球衣两个广告位置的赞助商 1。这两个位置分别位于球衣左上角和胸前号码下方 1。
总部位于克利夫兰的Progressive是这家新球队的主要赞助伙伴 1。Progressive首席营销官Mari Pumarejo表示:"once we heard that the WNBA was going to bring a team to Cleveland, it was a good fit for us" 1。
克利夫兰WNBA球队于2025年6月30日获得扩展特许权 1,计划于2028年5月进行首场比赛 1。球队名称预计在未来数月内宣布 1。目前该队已有9000张季票订金 1。
Progressive首席执行官Tricia Griffith也是克利夫兰女足队Astra的投资者 1。此外,Progressive自2008年以来一直是克利夫兰棒球场的冠名权协议方 1。
Progressive Insurance has signed a sponsorship agreement with Cleveland's incoming WNBA franchise, marking the first time in league history that a single sponsor has purchased both available jersey patch positions 1. The Cleveland-based insurance company will place advertisements on the left shoulder and below the chest number of the team's uniforms 1.
Cleveland received its WNBA expansion franchise on June 30, 2025 1, with the team scheduled to play its inaugural game in May 2028 1. The franchise has already accumulated 9,000 season ticket deposits 1, and the team name is expected to be announced within the coming months 1.
Progressive Chief Marketing Officer Mari Pumarejo commented on the partnership, stating that "once we heard that the WNBA was going to bring a team to Cleveland, it was a good fit for us" 1. The company's commitment to the city extends beyond professional basketball—Progressive CEO Tricia Griffith is an investor in Astra, Cleveland's women's soccer team 1. Progressive has maintained the naming rights agreement for Cleveland's baseball stadium since 2008 1.
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