澳大利亚阿尔巴内塞政府计划于周四向议会提交新的媒体议价法案，该法案将强制谷歌、Meta、TikTok等科技平台就其使用的新闻内容向澳大利亚出版商付费。[1]工党与联合党已就该法案条款达成一致。[2]根据法案规定，如果平台未能与出版商达成协议，将被征收基于其澳大利亚数字广告收入的税款。[1]
政府对草案进行了多项调整以更好地支持不同规模的媒体机构。[1]平台需要达成的最低协议数量从6个增加到8个，单笔协议最多可抵消该平台税收义务的25%。[1]基准费率计算期改为参考前两年而非三年。[1]澳大利亚通讯社(AAP)将获得任何激励资金的5%。[1]财务副部长丹尼尔·穆利诺表示政府希望"看到数字平台与多样化媒体机构之间的协议，以确保公平补偿内容使用"。[1]法案预计在本议会两周内通过。[1]
The Albanese government is set to submit legislation to Parliament that will force technology platforms including Google, Meta, and TikTok to negotiate payment agreements with Australian news publishers for content use [1]. The media bargaining code will impose tax obligations on platforms based on their Australian digital advertising revenue if they fail to reach agreements with publishers [1].
The proposed legislation incorporates several refinements aimed at broadening support among media organizations of varying sizes [1]. Platforms will be required to finalize a minimum of eight negotiated agreements, an increase from the initially proposed six [1]. Individual agreements can offset up to 25 percent of a platform's tax liability [1]. The calculation period for baseline fees will reference the preceding two years rather than three [1]. Australian Associated Press (AAP) will receive 5 percent of any incentive funding allocated [1].
Financial Assistant Minister Daniel Mulino stated that the government aims to "see agreements between digital platforms and a diverse range of media organisations to ensure fair compensation for the use of content" [1]. The Labor and Coalition parties have reached consensus on the bill's terms [2], and the legislation is expected to pass within the next two weeks of Parliament's sitting [1].
