美国职业棒球大联盟（MLB）各球队今年通过创新赠品策略大幅提升球场吸引力。[1]这些推广措施成效显著，MLB今年实现平均上座率29,618人，创下自2017年以来的最高纪录。[1]
芝加哥白袜队的教宗帽子推广表现尤为突出，该队在周二比赛中向38,113名观众分发了这一特殊赠品。[1]纽约洋基队计划于8月27日赠送《宋飞正传》卡莱恩的bobblehead人偶，[1]巴尔的摩金莺队曾在5月赠送Tupac Shakur bobblehead。[1]密尔沃基酿造者队则于周六向21岁及以上的球迷分发25,000套骰子，当日现场人数达到40,625人。[1]
白袜队营销和收入主管Brooks Boyer表示："当事情疯狂时，这才是真正有趣的时候。"[1]俄勒冈大学华沙体育商业中心主任Lauren Anderson指出，这种现象反映出球迷之间存在的"收藏家追逐游戏"。[1]
Major League Baseball teams are employing imaginative promotional giveaways this season to drive attendance, with offerings ranging from papal headwear to celebrity bobbleheads. These strategies appear to be working: MLB has achieved its highest average attendance of 29,618 fans per game since 2017.[1]
The Chicago White Sox captured particular success with a pope hat promotion, distributing the novelty items to 38,113 spectators at a Tuesday game.[1] The giveaway helped propel the White Sox's seasonal attendance to 1,460,383.[1] Brooks Boyer, the White Sox's marketing and revenue director, commented on the strategy, stating: "When things get crazy, that's when it's really fun."[1]
Other teams have embraced similarly unconventional promotions. The New York Yankees will distribute a Seinfeld-themed Kramer calzone bobblehead on August 27,[1] while the Baltimore Orioles gave away a Tupac Shakur bobblehead in May.[1] The Milwaukee Brewers drew a crowd of 40,625 on Saturday by offering 25,000 dice sets to patrons aged 21 and older.[1] According to Lauren Anderson, director of the University of Oregon Warsaw Sports Business Center, these efforts have sparked a "collector chase game" mentality among fans.[1]