Formula E与迪士尼达成多年转播协议,从12月启动的第12赛季开始,全球144个国家的观众将能在Disney+和ESPN+上观看完整赛事直播[1]。Formula E首席执行官Jeff Dodds表示,"这是Formula E的里程碑时刻,反映了我们赛事背后不可思议的发展势头"[1]。
在美国市场,Formula E的转播平台将从Roku改为ESPN+[1]。这一转变可能带来观众基数的收缩:ESPN+在美国拥有约2400万家庭用户,而Roku截至今年4月的用户数已超过1亿[1]。新协议将为观众提供包括练习赛、排位赛和正式比赛在内的全程直播[1]。
Formula E has announced a multi-year broadcasting agreement with Disney that will bring the electric racing series to Disney+ and ESPN+ starting with the 12th season in December [1]. The deal will provide comprehensive coverage across 144 countries, including live broadcasts of practice sessions, qualifying rounds, and main races [1].
In the United States, the transition represents a significant shift in distribution strategy. Formula E will move from Roku—which reaches over 100 million users as of April this year—to ESPN+, a service with approximately 2.4 million American households [1]. This change could potentially reduce viewership given the disparity in subscriber bases between the two platforms. Formula E CEO Jeff Dodds characterized the partnership as a pivotal development, stating: "This is a landmark moment for Formula E and reflects the incredible momentum behind our Championship" [1].