澳大利亚板球协会在达尔文进行的测试赛中移除了边界上的博彩公司广告,这是超过15年来的首次[1]。与博彩公司Bet365自2012年开始的赞助合作于今年到期[1],丰田公司将接替其成为达尔文和麦凯测试赛的边界绳赞助商[1]。
澳大利亚政府正在推进更严格的博彩广告监管。阿尔巴尼斯政府在7月推出了相关立法,禁止在球衣和体育场内投放博彩广告,同时将上午6时至晚上8时30分期间的电视博彩广告限制为每小时最多3条[1]。澳大利亚板球协会对其旗下的Big Bash League和WBBL等二十20联赛一直拒绝接受博彩公司赞助,因为这些赛事主要面向儿童和家庭观众[1]。
Cricket Australia has removed betting company sponsorship from the boundary advertising at a Test match in Darwin, marking the first time in over 15 years that such advertisements have been absent from the venue [1]. The change comes as Bet365's partnership with Cricket Australia, which began in 2012, expired this year [1]. Toyota has replaced the betting operator as the boundary rope sponsor for the Darwin and Mackay Test matches [1].
The move reflects broader efforts by the Australian government to tighten gambling advertising regulations in sport. Prime Minister Albanese's government introduced federal legislation in July that prohibits betting advertisements on player uniforms and within stadiums, while also capping television betting commercials to a maximum of three per hour between 6 a.m. and 8:30 p.m. [1]. Cricket Australia has maintained a consistent stance by refusing betting company sponsorships for its Twenty20 competitions, the Big Bash League and WBBL, since their establishment, citing that these leagues primarily target children and families [1].