农夫山泉创始人钟睒睒在央视财经《对话》栏目接受专访时表示，电商平台虽然消灭了传统中间商，但自身却演变成了更具压制性的中间环节 [1]。他认为这些平台掌控定价权和流量分配权，可以对每一笔交易进行价格调整和流量干预，本质上就是强势的"中间商" [1]。钟睒睒指出，电商平台的这种控制力扼杀了感性消费和创造力，因此必须要对平台权力进行限制 [1]。
根据福布斯数据，钟睒睒在2025年中国内地富豪榜上以771亿美元的财富连续第五年位居榜首，较前一年增长了263亿美元 [1]。在2026年福布斯全球亿万富豪榜中，张一鸣以693亿美元的财富位居中国首富，钟睒睒以681亿美元紧随其后位居第二 [1]。
Zhong Shanshan, founder of Nongfu Spring, criticized e-commerce platforms for wielding excessive market power during an interview on CCTV Finance's "Dialogue" program. [1] He characterized these platforms as the very "middlemen" they claimed to eliminate, arguing that they now control pricing and traffic allocation. [1] Zhong contended that e-commerce platforms function as powerful intermediaries capable of adjusting prices and manipulating traffic distribution on individual transactions, and he called for regulatory restrictions on their authority. [1]
The entrepreneur expressed concern that these digital intermediaries have supplanted traditional middlemen while stifling consumer choice and innovation. [1] According to the Forbes 2025 China Rich List, Zhong maintained his position as China's wealthiest individual for the fifth consecutive year with a fortune of 77.1 billion dollars, representing a wealth increase of 26.3 billion dollars. [1] However, the 2026 Forbes Global Billionaires List showed a shift in rankings, with ByteDance founder Zhang Yiming claiming the title of China's richest person at 69.3 billion dollars, while Zhong dropped to second place with 68.1 billion dollars. [1]
