小米REDMI K100 Pro系列手机于8月11日正式发布,首批推出Pro Max和Pro两款机型[1]。其中REDMI K100 Pro官方售价为3999元至4999元,REDMI K100 Pro Max官方售价为4499元至5999元[1]。16+1TB版本限量两万台[1]。
针对产品定价,小米集团总裁卢伟冰表示,"未来随着新机陆续发布,大家一定会感觉K100 Pro系列越来越香"[1]。他还阐释了当前内存涨价的深层原因,包括AI算力爆发虹吸产能、行业内三大寡头控制产能、库存见底以及DDR4/DDR5换代期间的产能断档等四重因素[1]。
Xiaomi unveiled the Redmi K100 Pro series on August 11, introducing two initial models: the Pro Max and Pro variants [1]. The Pro model is priced between 3,999 and 4,999 yuan at official rates, with launch pricing starting from 3,699 yuan and government subsidy pricing beginning at 3,199 yuan [1]. The Pro Max commands a higher price range, spanning from 4,499 to 5,999 yuan officially, 4,199 to 5,199 yuan at launch, and 3,699 to 5,499 yuan with subsidies [1]. The 16GB+1TB storage variant is limited to 20,000 units [1].
Addressing the pricing strategy, Xiaomi Group President Lu Weibing stated that "as new phones are released in the future, everyone will definitely feel the K100 Pro series becomes increasingly attractive" [1]. He attributed the rising memory costs to four key factors: AI computing capacity diverting production capacity, three dominant manufacturers controlling supply, industry-wide inventory depletion, and a transition gap between DDR4 and DDR5 memory standards [1].