横店影视城推出面向散客的竖屏短剧拍摄体验服务。[1]该项目最低价格为218元，游客可体验拍摄短剧女主角的角色；如需妆造服务，费用为388元。[1]此外，影视城还推出3800元和12000元两档团体微电影产品，供多人团队选择。[1]
这一新业务因其新颖性和高性价比在社交媒体引起关注。[1]上线不足一周，日均有5至6组游客参与拍摄，每组4至5人，累计已有100多人体验。[1]横店影视城当前储备竖屏短剧剧本20余款，主要以网感较强的爽文类题材为主。[1]
随着该业务的推进，市场竞争日益加剧。[1]北京、西安、洛阳等地也陆续推出了类似服务。[1]业内人士认为，相关企业需要走"AI短剧+"融合路径，布局多元业务，以适应市场变化。[1]
Hengdian Film and Television City has launched a vertical-screen short-form drama filming experience service targeting individual tourists, capitalizing on the popularity of short-form video content.[1] The entry-level package for a single participant costs 218 yuan for the female lead role experience, with an option to add professional makeup and styling for an additional 170 yuan, bringing the total to 388 yuan.[1] For group bookings, the facility offers two premium packages priced at 3,800 yuan and 12,000 yuan respectively.[1]
Since its launch less than a week prior, the service has attracted significant interest, with an average of 5 to 6 groups participating daily, each consisting of 4 to 5 people, resulting in over 100 participants in total.[1] The drama production draws from a reservoir of more than 20 scripts, predominantly featuring trend-driven storylines that appeal to viewers of online content.[1] Industry observers suggest that the sustainability of such offerings depends on embracing an "AI short-form drama plus" integration strategy and expanding into diversified business ventures.[1]