新疆沙湾的大盘鸡从上世纪80年代诞生于312国道旁的小饭馆，如今已成长为年产值超千万元的特色产业，带动上万人就业[1]。沙湾已建成从养殖、种植、加工到餐饮、文旅的完整产业链，经营户达1300多家，从业人员超万人[1]。支撑这一产业的鸡源规模达50万羽年养殖量，月出栏超4万只[1]。
产业链不断延伸升级。2024年12月，新疆宇恒食品公司投资1500万元建成的罐头生产线正式投产，年产能达60万罐[1]。沙湾市通过举办美食文化旅游节等活动进一步扩大影响力。2026年7月17日至19日举办的第十一届大盘美食文化旅游节接待游客21.5万人次，旅游综合收入达1.48亿元[1]。2026年1月至7月，沙湾市共接待游客395.84万人次，同比增长8.28%，旅游综合收入达27.31亿元，同比增长9.85%[1]。
The iconic da pan ji (large plate chicken) of Shawan, Xinjiang, has evolved from a humble roadside dish into a major economic engine. Originating in a small restaurant along National Highway 312 in the 1980s, the specialty has developed into a comprehensive industrial chain spanning livestock breeding, agriculture, food processing, dining, and cultural tourism, now generating annual output exceeding tens of millions of yuan and employing over ten thousand people.[1]
The scale of this transformation is substantial. The da pan ji supply chain currently sustains annual chicken breeding operations of 500,000 birds, with monthly slaughter volumes exceeding 40,000 units.[1] More than 1,300 establishments across Shawan operate da pan ji restaurants and related businesses.[1] In December 2024, Xinjiang Yuheng Food Company completed a canned food production line with a 15 million yuan investment, launching commercial production with an annual capacity of 600,000 cans.[1]
The cultural and tourism dimensions have equally accelerated growth. The 11th Da Pan Ji Food Culture and Tourism Festival, held from July 17-19, 2026, attracted 215,000 visitors and generated 148 million yuan in comprehensive tourism revenue.[1] For the January-July 2026 period, Shawan received 3.9584 million tourists, representing an 8.28 percent year-over-year increase, with total tourism revenue reaching 2.731 billion yuan, up 9.85 percent.[1]