去中心化社交网络Bluesky的移动应用用户规模正在萎缩。根据Similarweb数据，该平台的月活跃用户数从2024年第四季度的2210万下降至2026年6月的1040万，同比下降27.2%；日活跃用户在2026年7月约300万，同比下降25.6%。[1]月活跃用户的粘性率约为29%（以日活与月活的比率计算）。[1]
面对用户数的下滑，Bluesky的新任CEO Toni Schneider表示公司重心已经转变。[1]公司不再单纯追求应用本身的用户增长，而是将焦点移向推进底层协议AT Proto，以支持更多社交应用和服务的接入。[1]尽管移动端表现下行，Bluesky目前已拥有近4600万注册用户。[1]
Bluesky's monthly active users on its mobile application have experienced a significant decline, falling to 10.4 million in June 2026, representing a 27.2% year-over-year decrease [1]. Daily active users also contracted to approximately 3 million in July 2026, down 25.6% compared to the same period last year [1]. The platform's user retention, measured by the ratio of daily to monthly active users, stands at roughly 29% [1].
The decentralization-focused social network has undergone a notable transformation in its strategic direction. New CEO Toni Schneider has redirected the company's focus toward advancing the underlying AT Protocol, enabling it to support multiple social applications and services rather than concentrating solely on growing Bluesky's own user base [1]. Despite the mobile app's user decline, Bluesky has accumulated nearly 46 million registered users overall [1].