由Destin Daniel Cretton执导、Tom Holland主演的《蜘蛛侠：崭新一天》刷新了超级英雄电影的开画记录。[1]该片美国国内首周末票房达3.6亿美元，超越2019年《复仇者联盟：终局之战》创造的3.57亿美元纪录。[1]上映超一周后，影片全球票房突破10亿美元。[1]在澳大利亚市场，该片首周末票房达3043万美元，创造当年最大开画纪录，仅次于《复仇者联盟：终局之战》的3410万美元。[1]
这部影片的成功尤为显著，因为它逆势而行。整个超级英雄电影类型正面临市场疲软，年度票房收入平均下滑3.5亿美元，约为疫情前2017-2019年高峰的一半。[1]影片通过聚焦单一主角、回归街道级故事、减少CGI特效等策略突破困境。[1]在创意呈现方面，导演在格拉斯哥和英国监狱取景进行拍摄。[1]Tom Holland在宣传期间透露自己与合作演员Zendaya已于今年早些时候结婚，他称Zendaya是片场的"救星"。[1]
Spider-Man: Brand New Day has shattered box office expectations, establishing itself as a major counterforce to the broader decline in superhero cinema. The film, directed by Destin Daniel Cretton and starring Tom Holland, earned $360 million domestically during its opening weekend in the United States, surpassing the previous record set by Avengers: Endgame in 2019, which had grossed $357 million.[1] The film crossed the $1 billion mark globally within its first week of release.[1] In Australia, the movie achieved an opening weekend of $30.43 million, marking the country's largest debut of the year and falling just short of Avengers: Endgame's $34.1 million.[1]
The success arrives during a period of significant contraction for the superhero genre. Annual box office revenues for superhero films have declined by an average of $350 million, now hovering at approximately half the levels seen during the 2017–2019 peak period before the pandemic.[1] Cretton's approach to reversing this trend involved focusing on a single protagonist, returning to street-level storytelling, and reducing reliance on extensive CGI effects.[1] The production was filmed in Glasgow and at a British prison location.[1] Off-screen, Holland and co-star Zendaya announced that they had married earlier in the year during the film's promotional campaign.[1] Holland described Zendaya as the "savior" of the set.[1]