法国推出新法律，自周二起禁止未经消费者先前同意的商业推销电话[1]。该法采用强制性同意制度，即企业必须事先获得消费者明确授权才能拨打推销电话[1]。根据马克龙政府支持的这一新规，个人违规者每通电话最高罚款75,000欧元（87,000美元），企业违规者每通电话最高罚款375,000欧元（435,000美元）[1]。
这一禁令旨在解决法国消费者面临的广泛困扰。据估计约75%的法国人口每周至少收到一次未经邀请的推销电话[1]。2024年，11个消费者组织曾发起联合呼吁，要求政府实施这一禁令[1]。德国自2009年起已实施类似禁令，荷兰也于上月收紧了电话推销规则[1]。
该法律的实施在摩洛哥引发关切。摩洛哥就业部长Younes Sekkouri表示，该禁令可能导致摩洛哥失去高达50,000个呼叫中心工作岗位[1]。摩洛哥呼叫中心联合会主席Youssef Chraïbi指出，法国市场占该行业收入的80%以上[1]。摩洛哥呼叫中心产业当前吸引了约1亿美元投资，年收入超过10亿美元[1]。
France has enacted sweeping legislation prohibiting unsolicited commercial telephone calls, effective as of Tuesday [1]. The new law, backed by the Macron government, establishes a mandatory opt-in system rather than an opt-out framework, requiring businesses to obtain explicit consumer consent before making marketing calls [1].
Violations will incur substantial penalties: individuals face fines up to 75,000 euros (87,000 dollars) per call, while companies may be fined up to 375,000 euros (435,000 dollars) per call [1]. The measure addresses a widespread problem in France, where approximately 75 percent of the population receives at least one unsolicited marketing call weekly [1]. The legislation was prompted by a joint appeal issued by 11 consumer organizations in 2024 [1].
The ban is already generating significant concern in neighboring markets. Morocco's employment minister, Younes Sekkouri, warned that the law could result in the loss of up to 50,000 call center jobs in his country, an industry that has attracted roughly 100 million dollars in investment and generates annual revenues exceeding one billion dollars [1]. Youssef Chraïbi, chairman of the Moroccan Call Center Federation, noted that the French market represents more than 80 percent of the industry's revenue [1]. France's approach mirrors existing protections in other European nations; Germany has maintained a similar ban since 2009, and the Netherlands tightened its telemarketing regulations last month [1].