特朗普媒体公司宣布调整发展战略，放弃多元扩张计划，转而集中资源于Truth Social平台[1]。该公司推出名为Truth API的新付费服务，向高频交易公司提供总统发布内容的优先访问权限[1]。根据首席执行官凯文·麦格恩的声明，公司已与多家高频交易客户签约，每家客户月付6万至10万美元[1]。
这项新业务预计将为公司年增收700万至1200万美元，相当于去年全部业务收入的2至3倍[1]。尽管如此，特朗普媒体公司仍面临严峻的财务挑战。公司2024年上市后，股价从约62美元跌至个位数，最近一个交易日下跌8%至9.39美元[1]。自去年初以来公司累计亏损超过10亿美元，其中截至6月30日的三个月内亏损2.38亿美元[1]。此外，外部贷方可在11月30日要求公司回购可转换票据，该票据在18个月后到期[1]。
Trump Media has abandoned its diversification efforts to concentrate on its core Truth Social platform, announcing a new premium service called Truth API that provides high-frequency trading firms with priority access to presidential posts [1]. According to CEO Kevin McGurn, the company has already signed multiple clients in this sector, each paying between $60,000 and $100,000 monthly [1].
The Truth API service is projected to generate between $7 million and $12 million in annual revenue for Trump Media—equivalent to two to three times the company's entire business income from the previous year [1]. However, the company faces significant financial headwinds, having accumulated losses exceeding $1 billion since early last year, with losses of $238 million recorded during the three-month period ending June 30 [1]. The company's stock has declined sharply since its 2024 public offering from approximately $62 per share to single digits, dropping 8 percent on Monday to close at $9.39 [1].
Trump Media confronts additional financial pressure from convertible notes that external lenders can demand be repurchased beginning November 30 [1].